In the summer of 2008, driven by a major consumer products licensing agreement, a committed and inspired team of professionals embarked on a developmental project to create an infant activity gym. The gym, a strategic initiative, was intended to serve as the high-end anchor (bottom-shelf product) for a retailer display. Product feature requirements included: use of proprietary character art; a bright, bold-colored pallet; and inclusion of developmental activities to both entertain baby and assist in dexterity and cognitive skills development. Following is the story of how the project team utilized A Guide to the Project Management Body of Knowledge (PMBOK^® Guide)–Third Edition Knowledge Areas to produce the “Play and Discover Gym.”